Blog Post

How To Put Your Property In Front of Tens of Thousands of People With Social Media & Google

Leo Edwards • May 26, 2019

Our data platforms are built so you can reach the right buyers, at the right time - often before they even know they're looking to buy.

Maybe the buyer for your home, just got a pay rise, recently got married or started a family and they've started searching online for things that suggest they're interested in property. We target the people who've made the right sort of signals online and put multiple, different ads in front of them on Facebook, Instagram and the other websites where they spend the most time. We constantly tweak and retarget your ads to generate more interest in your home, leading to more interest, higher prices and faster sales.

Why wait for the right buyer to discover your property? We take your property to them.

Most buyers browse the web for 5.5 hours every single day - but they only spend 8.4 minutes on property websites. The rest of the time they're scrolling through social media and searching the web.

58% of people buy within 5km of their existing home

60% of Australia's population is now on Facebook & Instagram

90% of people on the internet are reached by the Google Display Network

Advertise only on the property portals, and you're missing buyers 98%* of the time they're online.

Inverloch3996 @ realty analyses data from Google & Facebook to work out who might be interested in your home.

01 Locals
 8% of people look to move within 5km of their current address. Using location targeting we show your ad to thousands of people in your local area.

02. Property Hunters
By analysing buyers' online profiles, spending habits, web searches and more, we figure out who is most likely (and able) to buy your home.

03 Our Extensive Buyer Database
They're actively looking to buy, so they'll be ready to make an offer and get serious quickly

Then we create multiple ad types for your property across multiple different platforms, and take your property to the buyers. All it takes is one more interested buyer to boost the sale price of your property: more enquiries means more attendees at open homes, which generates more competition and higher offers to get you the best price possible. We create content and target the people most likely to make that happen.

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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