The Way Property Is Sold Has Changed. Most Agents Haven't

Inverloch | Cape Paterson | Leongatha | Wonthaggi | Phillip Island

WHO WE ARE

Think about how you found this page. You searched. You clicked. You arrived. That's exactly how your future buyer will find your property - but only if your agent knows how to put it in front of them at precisely the right moment, on the right platform, with the right message.

Since 2015, we've been building an audience that traditional agents simple cannot access. Over 30,000 local followers. hundreds of thousands of targeted screens reached every month. A private buyer group that already wants to live in your street. We don't wait for buyers to find your property. We find them first

See How We Market Differently

850+

REAL ESTATE

PROFESSIONALS

3500+

PROPERTIES FOR

SALE / RENT

$2.5 B

WORTH OF PROPERTIES

SOLD LAST YEAR

8000+

PROPERTIES SOLD

TO DATE

Proud To Be Featured In Elite Agent

for thinking differently about how properties are marketed and sold in the digital age

READ ARTICLE

A map of australia showing queensland new south wales victoria south australia and western australia

What Sets us Apart?

Our local network makes all the difference, see below a comparison

chart of what we offer compared to what our competitors offer.

	Inverloch 3996	Other Agencies
24/7 access to performance stats	Yes	No
Free Award Winning Photography	Yes	No
Free Award Winning Videography	Yes	No
Free Virtual Reality Property Tours	Yes	No
Free Detailed Colour Floor Plans	Yes	No
Free Bespoke Property Website	Yes	No
Listing on the 3996 buyer app	Yes	No
Access to the 3996 audience - 30,000 and growing	Yes	No
Free Ads on 100 + International property portals	Yes	No
In-house conveyancing for quick and simple settlement	Yes	No
In-house mortgage broking to assist buyers with quick settlement	Yes	No
Secure trust accounting system to prevent fraud	Yes	No
Professional head office team providing 24/7 agent support	Yes	Not all
National network of 750+ agents working together	Yes	No
Digital / Social Media marketing packages	Yes	Not all
Customised marketing packages based on your property	Yes	Not all
3996 Hot Properties Facebook Group	Yes	No
Multiple methods of sale - Private Treaty \| Auction \| Tender \| Open Negotiation	Yes	No
In House Media Production Studio	Yes	No

Before You List Anywhere - Read This

EVERYWHERE

@realty boasts offices across the nation, fostering a united culture that encourages the sharing of listings and leads among agents and with other agencies. When you choose to list with us, you’re essentially listing with every agent!

CUSTOMIZED MARKETING

We are not bound by advertising targets, allowing us to design tailored campaigns that prioritize your best interests as the client. We don't lock ourselves into print advertising commitments, and you aren’t obligated to advertise in newspapers.

FREE PHOTOGRAPHY & VIDEOGRAPHY

We firmly believe that outstanding images are key to selling homes, which is why every one of our listings is featured with a Prestige shoot by 3996 Studio, valued at $1875—all at no extra cost to you, our valued client.

Inverloch 3996 | @realty from Inverloch 3996 on Vimeo.

Man in a blue blazer and white shirt, smiling in an office setting.

Leo Edwards

Principal & Licensed Real Estate Agent

Winner of RateMyAgent's Agent of the Year for 2025, Leo Edwards brings a results-driven, digital-first approach to selling homes in Inverloch and the Bass Coast region.

After creating marketing campaigns for some of the world's largest real estate developments internationally, Leo made the sea change to Inverloch with his wife Janelle and son Alfie in 2014. He hasn't looked back.

Today, Leo's innovative marketing strategies reach over 30,000 people weekly through curated social audiences, ensuring your property gets maximum exposure to qualified buyers who either love, or would love to live in Inverloch.

Unlike traditional agents, Leo takes a data-driven approach to pricing and marketing. Using advanced market analysis tools and his deep understanding of what buyers actually want to see, he consistently achieves superior results for his vendors—often selling properties that other agents couldn't move.

Leo holds qualifications with the Real Estate Institute of Victoria, The Australian School of Business & Law, The Chartered Institute of Securities & Investment, and The Chartered Insurance Institute. He's also the founder of www.3996studio.com, where he's revolutionised property photography and marketing in the digital age.

If you're looking for honest advice, cutting-edge marketing, and an agent who puts results above commissions, Leo brings the expertise and track record to get your property sold—at the right price, in the right timeframe.

A man and a woman are posing for a picture in front of a white wall.

"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"

Nic Griffiths

A woman wearing a scarf is smiling for the camera

“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”

Karen Milkins-Hendry

A man and a woman are posing for a picture and smiling

“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”

Tegan & Trent May

Our Head Office Team

A woman in a black tank top and necklace is smiling in a black and white photo.

Melissa Abrahams

Administration

A man with a beard is wearing a suit and smiling in a black and white photo.

Colin Bland

Agent Support

A woman in a black dress is smiling in a black and white photo.

Tamara Djordevic

Agent Support

A woman is smiling in a black and white photo.

Erin Glyde

Agent Support

A woman in a white vest is smiling in a black and white photo.

Jessica Taylor

Marketing Team Leader

A woman wearing glasses and hoop earrings is smiling in a black and white photo.

Steph Salomon

Property Marketing

A black and white photo of a man wearing a sweater and smiling.

Nathan Veker

Agent Marketing

A black and white photo of a woman smiling in a circle.

Paula Moreton

Accounts

A black and white photo of a woman in a white sweater.

Helen Leeves

Trust Accounts

A black and white photo of a woman wearing glasses and a white shirt.

Jude Tozer

Settlements

A black and white photo of a woman wearing a white jacket and a black shirt.

Margaret McSweeney

Settlements

A black and white photo of a smiling woman in a circle.

Wendy McDonald

property Management

What People Are Saying

Got Questions? We've Got Answers!

If prices are on the rise shouldn't I wait to sell?

Shouldn't I just list my properties with agent that promises the highest price and the lowest commission?

Two coffee mugs are sitting on a table next to a kettle.

FREQUENTLY ASKED QUESTIONS

What are the fees involved when selling?

Why should I list my property with you when you don't have a main street shopfront?

Get Your Inverloch

Suburb Report

Find out what's hot & what's sold for what in your local suburb

GET STARTED

Inverloch Real Estate News

Aerial view of a coastal town with a beach, road, and houses nestled among trees.

Yes, You Can Still Sell Your Inverloch Home. But Not the Way You Could Three Years Ago.

By Leo Edwards • March 3, 2026

43 Inverloch properties have been on the market for over a year. Average wait: 753 days. Average price cut: 13.1%. None are listed with us. Find out why — and what to do instead.

An aerial view of a residential area next to a body of water.

Large Family Homes Bass Coast – Space, Blocks & Lifestyle

By Leo Edwards • February 28, 2026

Discover Bass Coast family homes with large blocks, generous garages, and room for boats, kids & hobbies in Inverloch, Cape Paterson & Wonthaggi. View current listings.

Woman in a straw hat looking at a tiny house on wheels, parked on a dirt road.

Tiny Homes in Bass Coast: What Inverloch, Cape Paterson, Wonthaggi & Venus Bay Property Owners Need to Know in 2026

By Leo Edwards • February 11, 2026

The global tiny homes market has surpassed $23 billion in 2026 and is forecast to reach over $33 billion by 2035, according to recent industry research. Right here in Bass Coast, two of Victoria's most respected builders — Ecoliv in The Gurdies and Coldon Homes in Wonthaggi — are producing small dwellings purpose-built

Couple holding hands, painting a wall. One holds a paint roller, the other a paint bucket. Bare feet, indoor setting.

Renovation Mistakes That Actually Devalue Your Bass Coast Home

By Leo Edwards • February 11, 2026

Here's what the data actually shows about renovations that devalue properties in our local market—including the critical compliance issues around owner builder work that many vendors don't discover until they try to sell.

A large, single-story building with a wraparound porch and gray roof sits on a green lawn surrounded by farmland.

How Targeted Social Media Sold a Wonthaggi Acreage Property in 16 Days—With 42 Competing Offers

By Leo Edwards • February 8, 2026

Wonthaggi acreage sold in 16 days with 42 competing offers using targeted digital marketing. See how social media delivered 84.4x more enquiries than realestate.com.au. Real data, real results.

Aerial view of a large property with a main building, garden, and rows of trees, with a smaller inset picture.

New Record Sale in Meeniyan: How Targeted Digital Marketing Sold an Award-Winning Rural Estate in 58 Days

By Leo Edwards • February 4, 2026

The owners recognised this challenge and specifically chose Inverloch @realty because of our marketing approach for today's online world – one that doesn't rely on the same tired real estate portals, but instead leverages social media platforms to their fullest potential to reach a much broader, more targeted audience.

Sandy beach at sunset with dunes, ocean, and distant boat under a cloudy sky.

Why Your Inverloch Property Isn't Selling: The Overpricing Trap That Costs Sellers Thousands

By Leo Edwards • January 27, 2026

Let me share something that happened last month. A couple came to me with their Inverloch property. Beautiful home, stunning ocean glimpses, renovated kitchen. They'd been on the market for 87 days with a traditional agent. Zero offers. "We don't understand," they told me. "We've had 23 inspections. Everyone loves it.

5 Small Acreage Properties That Found Their Forever Owners in December

By Leo Edwards • January 1, 2026

5 small acreage properties sold in December 2025 across Bass Coast. See how world-class marketing and 30,000+ followers get rural properties sold fast

Prestige environmental estate property Albert Ruttle Drive Inverloch showing wetlands reserve

Albert Ruttle Drive & Estate, Inverloch VIC 3996: Complete 2026 Property Guide - Sales, Prices & Investment Analysis

By Leo Edwards • January 1, 2026

Complete guide to Albert Ruttle Estate & Drive, Inverloch VIC 3996. Current property prices ($2M-$3.25M), sales history, investment analysis & why this exclusive 30-lot environmental subdivision outperforms Bass Coast's market.