The Way Property Is Sold Has Changed. Most Agents Haven't

Inverloch | Cape Paterson | Leongatha | Wonthaggi | Phillip Island

WHO WE ARE

Think about how you found this page. You searched. You clicked. You arrived. That's exactly how your future buyer will find your property - but only if your agent knows how to put it in front of them at precisely the right moment, on the right platform, with the right message.


Since 2015, we've been building an audience that traditional agents simple cannot access. Over 30,000 local followers. hundreds of thousands of targeted screens reached every month. A private buyer group that already wants to live in your street. We don't wait for buyers to find your property. We find them first

See How We Market Differently
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 850+

REAL ESTATE
PROFESSIONALS
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3500+

PROPERTIES FOR
SALE / RENT
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  $2.5 B

WORTH OF PROPERTIES
SOLD LAST YEAR
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8000+

PROPERTIES SOLD
TO DATE

Proud To Be Featured In Elite Agent

for thinking differently about how properties are marketed and sold in the digital age

READ ARTICLE
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What Sets us Apart? 

Our local network makes all the difference, see below a comparison

chart of what we offer compared to what our competitors offer.

Inverloch 3996 Other Agencies
24/7 access to performance stats Yes No
Free Award Winning Photography Yes No
Free Award Winning Videography Yes No
Free Virtual Reality Property Tours Yes No
Free Detailed Colour Floor Plans Yes No
Free Bespoke Property Website Yes No
Listing on the 3996 buyer app Yes No
Access to the 3996 audience - 30,000 and growing Yes No
Free Ads on 100 + International property portals Yes No
In-house conveyancing for quick and simple settlement Yes No
In-house mortgage broking to assist buyers with quick settlement Yes No
Secure trust accounting system to prevent fraud Yes No
Professional head office team providing 24/7 agent support Yes Not all
National network of 750+ agents working together Yes No
Digital / Social Media marketing packages Yes Not all
Customised marketing packages based on your property Yes Not all
3996 Hot Properties Facebook Group Yes No
Multiple methods of sale - Private Treaty | Auction | Tender | Open Negotiation Yes No
In House Media Production Studio Yes No

Before You List Anywhere - Read This

EVERYWHERE


@realty boasts offices across the nation, fostering a united culture that encourages the sharing of listings and leads among agents and with other agencies. When you choose to list with us, you’re essentially listing with every agent!

CUSTOMIZED MARKETING


We are not bound by advertising targets, allowing us to design tailored campaigns that prioritize your best interests as the client. We don't lock ourselves into print advertising commitments, and you aren’t obligated to advertise in newspapers.

FREE PHOTOGRAPHY & VIDEOGRAPHY


We firmly believe that outstanding images are key to selling homes, which is why every one of our listings is featured with a Prestige shoot by 3996 Studio, valued at $1875—all at no extra cost to you, our valued client.

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Leo Edwards

Principal & Licensed Real Estate Agent

Winner of RateMyAgent's Agent of the Year for 2025, Leo Edwards brings a results-driven, digital-first approach to selling homes in Inverloch and the Bass Coast region.

After creating marketing campaigns for some of the world's largest real estate developments internationally, Leo made the sea change to Inverloch with his wife Janelle and son Alfie in 2014. He hasn't looked back.

Today, Leo's innovative marketing strategies reach over 30,000 people weekly through curated social audiences, ensuring your property gets maximum exposure to qualified buyers who either love, or would love to live in Inverloch.

Unlike traditional agents, Leo takes a data-driven approach to pricing and marketing. Using advanced market analysis tools and his deep understanding of what buyers actually want to see, he consistently achieves superior results for his vendors—often selling properties that other agents couldn't move.

Leo holds qualifications with the Real Estate Institute of Victoria, The Australian School of Business & Law, The Chartered Institute of Securities & Investment, and The Chartered Insurance Institute. He's also the founder of www.3996studio.com, where he's revolutionised property photography and marketing in the digital age.

If you're looking for honest advice, cutting-edge marketing, and an agent who puts results above commissions, Leo brings the expertise and track record to get your property sold—at the right price, in the right timeframe.
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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
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“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
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“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

Our Head Office Team

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Melissa Abrahams

Administration
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Colin Bland

Agent Support
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Tamara Djordevic

Agent Support
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Erin Glyde

Agent Support
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Jessica Taylor

Marketing Team Leader
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Steph Salomon

Property Marketing
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Nathan Veker

Agent Marketing
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Paula Moreton

Accounts
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Helen Leeves

Trust Accounts
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Jude Tozer

Settlements
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Margaret McSweeney

Settlements
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Wendy McDonald

property Management

What People Are Saying

Got Questions? We've Got Answers!

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Suburb Report

Find out what's hot & what's sold for what in your local suburb  

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Inverloch Real Estate News

Two people sit on a bench overlooking a sunny beach in Cape Paterson blue ocean under a clear sky.

Why More and More People Are Calling Cape Paterson Home

By Leo Edwards • September 8, 2026
Six beaches, a rock pool built by coal miners, and one very good pub. Why Melbourne families are quietly moving to Cape Paterson.
3D floor plan of a modern office or home interior with multiple connected rooms and furniture

Couch to contract: why every home we list in Inverloch, Cape Paterson & Wonthaggi gets a 3D tour

By Leo Edwards • September 3, 2026
A walkthrough video makes a buyer want your home. A 3D tour is what convinces them it fits. Here is why we include both in every campaign as standard
Person standing beside a real estate sign with a “SOLD” sticker and “FOR SALE” banner in a grassy area.

265 enquiries. Three of them came from the portals.

By Leo Edwards • September 2, 2026
A two-bedroom home at 1/3 Victoria Street, Inverloch sold after an unsuccessful campaign elsewhere. 265 enquiries, only three of them from the portals. Here is how.
Real Estate Marketing Signboard in Inverloch with QR Code

Beyond The Sign And The Portal Ad In Inverloch

By Leo Edwards • September 2, 2026
Most Bass Coast agencies market a listing with a sign and a portal ad alone. Here is what that misses, and what a genuine campaign adds.
2026 Australian Achiever Awards gold circular plaque reading “Highly Recommended” and “Excellence in Customer Service”

Inverloch 3996 | @realty Scores 97.41% for Customer Satisfaction in 2026 Australian Achiever Awards

August 15, 2026
The judging process for the Real Estate Services category of the 2026 Australian Achiever Awards was completed on 4 August, and Inverloch 3996 | @realty, principal Leo Edwards, scored a Highly Recommended 97.41 percent, based on ratings and comments submitted directly by his own Inverloch, Cape Paterson and Wonthaggi
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The Buyer Who Was Never There

By Leo Edwards • August 2, 2026
An agent says they have a buyer ready for your Inverloch home, if you just sign today. Here is how the phantom buyer play works, why agents run it, and the three tests that expose it.
Four agencies and three years left 19 Wheeler Road, Cape Paterson unsold

Four Agencies Could Not Sell This Home. Here Is What We Did Differently.

By Leo Edwards • July 24, 2026
Four agencies and three years left 19 Wheeler Road, Cape Paterson unsold. It sold for $1,405,000 in 91 days. Here is what we did differently.
Pre-Portal Property Marketing Inverloch & Bass Coast

Your Buyer Saw the House Before It Hit the Portal

By Leo Edwards • July 10, 2026
Selling in Inverloch, Cape Paterson or Wonthaggi? Discover why the most important part of your campaign now happens before your home reaches realestate.com.au, and why only one Bass Coast agency can offer it.
People lined up along a gray house exterior, standing near an entryway and a shoe rack on the porch.

Inverloch Real Estate: Why Sellers Are Switching Agents

By Leo Edwards • June 15, 2026
Days on market are stretching across the Bass Coast after the federal budget. See how Inverloch sellers are beating the trend with audience-first marketing.
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Agency of the Year

Agent of The Year

We're proud to be nominated as finalists in the 2021 Openn Virtual Awards in two categories for Victoria

Rate My Agent
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