By Leo Edwards
•
05 Jan, 2019
In the digital age, buyers become aware of a new listing very quickly; Sometimes within just hours of the listing. This means that a wave of all buyers that are ‘in-the-market’ can often hit within the first one to two weeks.
However, statistics indicate that once a buyer ‘discards’ a property, they rarely reconsider it!
This is why it can be an advantage to market a property without a price, or price it correctly at the start of a campaign. Otherwise, you run the risk of your property ‘stalling’; and being dismissed in the buyer’s mind. This can lead to a lengthy time on the market, and ultimately a lower sale price.