Find Out Why 63% Of Buyers Are More likely To Buy A Home With A Virtual Tour*

Leo Edwards • August 5, 2024

Less Scrolling By - More Ready To Buy.

Up-level YOUR listing with a 24/7 open house that is immersive, informative and made for exploration - from any device!

A man and a woman are sitting on a couch looking at a 3d tour on a tablet.

Virtual tours have transformed the real estate sector by providing an interactive and captivating method for purchasers to explore properties from the convenience of their own residences. This innovative technology has gained traction, particularly in the aftermath of the COVID-19 crisis, enabling secure and hassle-free property viewings without the necessity for in-person interactions. We have integrated virtual tours into our operations and have developed proprietary technology to offer these as a standard feature for our home sellers long before the onset of the Covid lockdown.


The virtual tours are created by capturing top-notch images or videos of the property and seamlessly stitching them together. Utilizing advanced cameras and software, panoramic views are captured to highlight every aspect of the property.


Moreover, virtual tours frequently integrate interactive features like hotspots that enable users to interact with specific areas of the property for detailed information or a closer inspection. This heightened interactivity enriches the user experience and offers insightful details that static images or conventional video tours might overlook.


Virtual tours can be accessed through a range of platforms including websites, mobile apps, and virtual reality (VR) headsets. This flexibility ensures optimal accessibility and convenience for potential buyers. Whether utilizing a desktop computer, smartphone, or VR device, viewers can interact with virtual tours in a manner that aligns with their preferences and technological abilities.

How Virtual Tours Enhance Property Listings

Virtual tours enrich property listings by offering potential buyers a more thorough perspective of the property. By allowing prospective buyers to envision the layout, dimensions, and overall atmosphere of the property, virtual tours aid in making well-informed decisions regarding whether the property meets their requirements and desires.


Moreover, virtual tours diminish the necessity for in-person visits, simplifying the viewing procedure and conserving time for both purchasers and vendors. This effectiveness is particularly advantageous in the current speedy real estate landscape.


Our Virtual Tours can highlight exclusive aspects of a property that might not be effectively conveyed through photos or written explanations. For instance, a complete 360-degree display of a breathtaking backyard garden or a sweeping view of a roomy living room with soaring ceilings has the power to make a lasting impact on interested buyers, setting the property apart from its competition in the market.

A 3d model of a house cut in half on a black background.

The Impact Of Virtual Tours on Buyer' Decisions

Our Virtual tours play a pivotal role in influencing buyers' decisions. Research shows that properties with virtual tours garner more attention and generate increased interest from prospective buyers. Through their immersive experience, virtual tours facilitate an emotional bond with the property, thereby enhancing the chances of a buyer making a purchase offer.


Moreover, virtual tours help weed out less serious buyers, guaranteeing that those who request on-site viewings are sincerely interested in the property. This focused strategy saves sellers time and increases the likelihood of a successful sale.


Our virtual tours are designed to meet the needs of buyers from out of town or international locations who may be unable to visit the property in person before making a purchase. Providing a comprehensive virtual tour allows real estate agents to reach a wider audience and streamline long-distance transactions effortlessly.

Benefits Of Virtual Tours For Sellers

Our virtual tours open the door to a broader audience for sellers, catering to out-of-town buyers and individuals with limited mobility. By removing geographical limitations, virtual tours expand the buyer pool and heighten the likelihood of a swift and successful sale.


Moreover, virtual tours offer a distinctive chance for overseas buyers to discover properties without the necessity of extensive travel. This widens the market to a worldwide audience, enticing individuals who might not have otherwise thought about the property.


The captivating essence of virtual tours enables viewers to feel like they are actually there at the property, resulting in a highly compelling and immersive viewing experience.

Saving Time & Resources

By integrating virtual tours into their marketing approach, sellers can conserve precious time and resources. Such tours enable prospective buyers to pre-screen properties, filtering out those that do not align with their needs. This minimizes the need for in-person showings, enabling sellers to concentrate on buyers who are genuinely interested.


Furthermore, virtual tours eliminate the necessity for hosting numerous open houses, resulting in cost savings related to repeated property preparations. Sellers can consistently present their property through virtual tours, guaranteeing a unified and striking display. Furthermore, virtual tours offer round-the-clock accessibility, enabling interested buyers to tour the property whenever they please.


This adaptability makes the viewing process seamless and caters to the hectic routines of buyers and sellers alike. Through interactive virtual tours, viewers can delve into a detailed exploration of the property from various angles and viewpoints, gaining a thorough grasp of the space.

Do Virtual Tours Drive Buyer Decisions?

You bet they do, numbers don't lie. Our 24/7 Virtual Tours so far in 2024 receive on average 5,000 - 6,000 virtual walkthroughs from potential buyers before selling. They let buyers compare houses in incredible detail, share floor plans and dimensions with the click of a button and visualize themselves in the space, giving added confidence when making purchase decisions.


By offering an engaging experience, expanding the reach to a larger pool of potential buyers, and streamlining the process, virtual tours provide unparalleled advantages to homeowners aiming to sell their properties in 2024. Adopting this innovation and keeping pace with upcoming trends undoubtedly equips sellers with a strategic advantage in the fierce real estate market.


All our virtual tours are crafted in-house for each listing at zero expense to our sellers. If you're in the market in 2024, the essential question is why your agent overlooked this crucial aspect of marketing: offering a 24/7 open house accessible to anyone worldwide, at any time!

GET YOUR FREE VIRTUAL TOUR

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
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“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
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“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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