If your small acreage property has been sitting on the market for several months, even years, you're probably tired of hearing "it just needs the right buyer" or "be patient, these properties take time."

December 2025: Five Small Acreage Sales While Competitors Watched

While most agents were winding down for the Christmas break, we closed December with five successful small acreage transactions for our sellers across the Bass Coast region. Three properties sold and settled, two went under contract.

The difference? Every single property was marketed through our in-house digital marketing platform, reaching an engaged audience that most Bass Coast agents simply don't have access to. Let me show you exactly what sold.

12 Ripple Landing, Tarwin Lower

This property was marketed across our Inverloch3996 social media platforms to an audience of over 30,000 followers - people actively interested in Bass Coast property and lifestyle. Our in-house creative team produced 3D Tours, multiple short form video content - drone footage/walkthrough videos/lifestyle photography which was then strategically distributed across Facebook, Instagram, and targeted digital advertising campaigns.

What made the difference: While competing agents were relying on generic portal uploads, this property was seen by thousands of qualified local and metropolitan buyers in their social feeds, creating over 900 direct enquiries, 40+ inspections and a great result for the owners allowing them to secure their next move to Leongatha after a long unsuccessful run with another agent.

29-33 Viminaria Road, Harmers Haven

Coastal acreage attracts lifestyle buyers from Melbourne and regional Victoria - but only if they actually see your property. Our multi-channel digital campaign meant this property appeared in the feeds of thousands of targeted potential buyers who weren't even actively searching portals yet.

What made the difference: Superior reach through established social media presence and in-house marketing capability that produced scroll-stopping content, not generic real estate photography resulting in a great sale price and a short campaign for the owners.

34 Boyd Street, Wonthaggi

Small acreage properties need to reach the right buyers - not just anyone scrolling realestate.com.au. Our digital marketing campaign for this property included - Instagram Reels showcasing the land/Facebook carousel ads/targeted Melbourne campaigns and database targeting, backed by professional in-house content creation that traditional agents simply outsource or skip entirely.



What made the difference: World-class marketing produced in-house, distributed to the 3996 buyer database who actively follow Bass Coast real estate, resulting in an amazing result for our sellers before the property even hit the real estate portals.

10 Pearsalls Road, Inverloch - UNDER CONTRACT

Going under contract in December isn't luck - it's the result of marketing that actually gets seen. While other agents were advising vendors to "wait until after Christmas," our digital-first approach meant this property was being viewed by thousands of engaged followers daily.



What made the difference: 24/7 marketing reach through social platforms that don't take Christmas holidays, backed by in-house content creation and strategic audience targeting.

31 Hartley Road, Meeniyan - UNDER CONTRACT

Meeniyan attracts tree-changers and lifestyle buyers looking for affordable acreage within commuting distance. Our targeted digital campaigns reached exactly this demographic through Facebook and Instagram advertising, supplemented by organic reach through our 30,000+ follower base.

What made the difference: Precision targeting and massive organic reach that traditional portal-only campaigns simply cannot deliver. Resulting in buyers from Sydney flying down to secure the property.

The Real Difference: Audience Reach and World-Class Marketing

Five successful transactions in one month. Here's what actually made it happen:

30,000+ Engaged Followers vs. Portal-Only Listings

Most Bass Coast agents upload your property to realestate.com.au and Domain, then wait. You're competing with every other small acreage listing for the same small pool of active browsers.



Our approach is fundamentally different. Through Inverloch3996, we've built an engaged audience of over 30,000 followers actively interested in Bass Coast property, lifestyle, and local news. When your property is listed with us, it's immediately seen by thousands of people in their daily social feeds - not just those actively searching portals on Saturday mornings.

This means your property is being marketed to buyers before they even know they're buying.

In-House Marketing Team vs. Outsourced Content Creation

Traditional agents outsource their photography to the cheapest provider, upload generic photos to portals, and call it "marketing."

We maintain a full in-house creative team producing world-class content:

• Professional drone footage capturing land context and coastal proximity
• Cinematic walkthrough videos telling your property's story
• Strategic Instagram Reels designed for maximum engagement
• Facebook carousel ads showcasing property features
• Targeted digital advertising campaigns reaching specific demographics
• Lifestyle photography that sells the vision, not just the bricks



This isn't just better marketing. It's a completely different category of marketing that most regional agents don't have the capability, audience, or expertise to deliver.

Multi-Channel Digital Distribution vs. "Upload and Pray"

Portal listings reach people actively searching. Our digital marketing reaches people everywhere:

• Organic social reach: 30,000+ followers seeing your property in their daily feeds
• Paid social advertising: Targeted campaigns reaching specific demographics (Melbourne tree-changers, lifestyle buyers, investors)
• Instagram and Facebook Stories: Daily exposure keeping your property top-of-mind
• Email marketing: Direct reach to our database of qualified buyers
• Google advertising: Capturing search traffic beyond just portals
• Community engagement: Local followers sharing and discussing properties within their networks



Your property doesn't just sit on a portal waiting to be discovered. It actively chases qualified buyers across every digital platform they use.

Why Traditional Agents Can't Compete

The December results tell the story: while we sold five small acreage properties, other small acreages across the Bass Coast have stalled at 300+ days, some approaching years on market.

It's not because their properties are inferior. It's because their marketing is invisible.

Portal-only campaigns mean you're:

• Reaching only active searchers, not passive buyers
• Competing with dozens of similar listings for limited attention
• Relying on generic photography that doesn't stand out
• Missing the entire social media audience where buyers spend most of their time
• Hoping buyers find you instead of actively reaching them

Meanwhile, properties marketed through our platform benefit from:

• Massive organic reach through established social following
• Professional in-house content that stops the scroll
• Multi-channel distribution appearing everywhere buyers look
• Targeted advertising reaching specific demographics most likely to buy
• Active buyer generation instead of passive waiting

What's Actually Stopping Your Property From Selling

If your small acreage property has been on the market for months or even years, one of three things is happening:

1. You're overpriced. Based on current market data and genuine comparable sales - not what you hope it's worth or what a neighbour's property achieved in 2022.

2. Your marketing is invisible. Portal-only campaigns mean you're reaching maybe a few hundred active searchers per week. We're reaching 30,000+ engaged followers daily, plus targeted advertising to specific demographics.

3. Your content is generic. If your marketing looks identical to every other listing - standard real estate photography, basic descriptions, portal-only distribution - why would buyers remember your property over the dozens of others they've scrolled past?

What World-Class Marketing Actually Looks Like

When you list with Inverloch @realty, here's what happens:

Week 1: Professional in-house content creation - drone footage, cinematic video, lifestyle photography, virtual tour creation, strategic copywriting, single property website design and social campaign creation.

Week 1-2: Multi-platform launch across social media to 30,000+ followers, targeted paid social advertising campaigns to specific demographics and suburbs, email marketing to qualified buyer databases.

Weeks 2-8: Launch on over 80 property portals and websites, ongoing social content keeping your property top-of-mind, Instagram Stories, Facebook engagement, targeted advertising refinement, portal optimisation.

Throughout campaign: Active buyer follow-up, market feedback, transparent reporting, strategic adjustments based on engagement data

This isn't "set and forget." It's active, sophisticated, multi-channel marketing that costs traditional agents tens of thousands to attempt - and we include it as standard because we've built the capability in-house.

Let's Have an Honest Conversation

If your small acreage property has been on the market for months with minimal genuine enquiry, something fundamental isn't working. You deserve to know exactly what that is. I'm offering a complimentary, confidential market appraisal and detailed campaign review. No obligation, no sales pitch - just honest analysis of:

• What your property is realistically worth in today's market
• Why your current campaign isn't generating results
• Exactly what our digital-first, multi-channel approach would deliver
• What you can expect in terms of reach, engagement, and timeframe

Our December results speak for themselves. Five small acreage transactions while competitors struggled to move one - not through luck, but through superior marketing reach and in-house creative capability that traditional agents simply cannot match.

December 2025 proved that small acreage properties sell when they're seen by 30,000+ engaged followers and marketed with world-class in-house content - not just uploaded to portals and forgotten. Let's talk about getting yours sold in 2026.