Reach More & Sell For More!
Get your property in front of more buyers that are more likely to buy your property for more!
A Better Way To Sell Your Property
Consider this -
The average person spends 47 hours online per week
That's more than a working week. As a result, where and how we advertise properties for sale is dramatically changing. It's no longer enough to just rely on traditional channels like listing portals and shop front windows. In fact, most buyers only spend about 8.4 minutes on real estate websites per day, compared to almost 2.5 hours spent on social media and 6.5 hours on the web every day.
Leaving social media and the web out of your marketing campaign when you sell your property means you miss out on 98% of the time potential buyers could be exposed to your property. Not doing it reduces the interest your property garners, and more importantly, potential offers that improve the final sales outcome.
This is why we created Inverloch3996.com over 7 years ago now and built an active and engaged audience of over 25,000 who either love or would love to live in the region, to help your property reach over 90% of the people online thus increasing the sales outcome.
How Our Platform Works
Local market activity data consistently shows us that people are more inclined to move to our region from specific suburbs in Victoria. To a large degree and due to the rapid increase in local prices the upgrade path for homeowners in Inverloch has slowed almost to a standstill with the majority of buyers coming in from Melbourne and surrounding suburbs. Our data engines allow us to gain insights into those suburbs and identify the postcodes with the most click-throughs to our region. This is where targeted ads on Facebook, Instagram and Google become incredibly powerful.
With accurate targeting, we can reach buyers in any given area and pick those most likely to be interested in your property based on their online behaviour, be it those actively looking to buy but also those that might be passively looking for a property or a sea or tree change. This combined with our unmatched hyper-local audiences is how we achieve such great outcomes for our clients again and again and one of the reasons we were awarded Rate My Agent's Agency of the Year 2022 for Inverloch, Cape Paterson and Leongatha.
Reaching over 90% of the web there's virtually no other or better way for you to reach buyers
3 Key Benefits of Selling With Us
01 Reach More Buyers Online
There is no other place, be it physical or virtual, where people spend more time online than social media and the web. We focus on the channels where they live - Facebook, Instagram and Google.
- People only spend 10 minutes a day on the listing portals, compared to almost 7 hours per day on the web.
- Reach buyers that aren't actively following properties for sale on listing portals but would engage if the right property came along.
- Facebook, Instagram and Google allow us to accurately target the buyer and display the listing without the noise of other ads
02 Find The Right Buyers
Find those that are genuinely interested in your property. We are working behind the scenes using an ad performance formula and our own intent-targeting technology to analyse which ads, photos and words are working and creating results for you.
Our ads constantly optimise which variations to show based on measured performance. We use our own intent-targeting technology leveraging data points from all our ads and landing pages to track lead behaviour that signals which leads are most likely to engage with which type of property.
This not only lets us find new buyers but also allows us to reach the ones already out looking at properties in the area with other agents.
03 Get The Most Out of Your Marketing Spend
Only pay when people take action, like clicking the listing ad to visit your dedicated property website. Unlike other channels, advertising on Facebook, Instagram and Google through Inverloch3996 allows us not only to control the budget but also to ensure your marketing spend is placed on those who engage with your property ads.
Unlike listing on realestate dot com, ads on Facebook, Instagram and Google improve over time, both the quality and amount of leads. Our platform does this until it has depleted eligible leads. There is a direct correlation between your marketing budget and your listed property price. In general terms, the higher the listing price, the fewer buyers there are. As a result campaigns for higher-end properties require a higher spend to ensure they run long enough to reach as many potential buyers as possible. We take care of all this for you and will create a package for you unique to your property.
Peter Clements & Will Ainsworth Talking About Our Record-Breaking Strategies
Our unique Process In Action
Download some case studies below to learn more about how we achieve the very best possible results
15 Beach Avenue
"Excellent Leo Edwards - Having recently sold through Inverloch3996 @realty we have been extremely happy with Leo Edwards. He puts his heart and soul into helping his clients. Wouldn't hesitate recommending him and Openn Negotiation."
32 Halford Street
"A friend recently recommended I contact Leo Edwards from Inverloch3996 @realty to list my property for sale. It was a leap of faith to break from the traditional model of real estate sales but Leo inspired nothing but confidence in the online auction process and he made me feel comfortable from the very beginning. Leo took such care in providing accurate information and advice and created a brilliant, timely and targeted marketing strategy for my property. Most of all he was respectful at all times towards me as a vendor and buyer alike. Interactions with Leo were easy and in no way intimidating. His communication and follow-through were always excellent. He was calm and professional throughout the campaign, particularly during the online auction process. I cannot speak more highly of Leo's work in delivering an awesome outcome. I was really impressed with the Openn Negotiation model and would highly recommend it to anyone wanting to achieve the best possible market price for their property. Thank you Leo for all your expertise, energy, professional marketing and fresh approach to real estate selling."
13 Anglers Road
"Thank you Leo, what an amazing experience! Your professionalism and commitment to obtaining nothing but the best result have been outstanding. Your initial visit to the house and explanation of how the process works won us over immediately. You were so helpful and patient throughout. Your photographic skills were amazing and the house looked nothing short of stunning as a result. We were constantly involved and aware of all offers throughout and the final bidding process was an exciting and unique experience. We are so grateful to you, the process of Openn Negotiation and to Invelroch3996 @realty Pty Ltd. Many thanks."
2/1 Pinnacle Close
"An absolute pleasure to deal with, a sound knowledge of current market values. Was able to achieve a sale in under a week and an amazing price. Nothing was too much trouble, couldn't recommend enough - very happy."
36 Anglers Road
"We recommend Leo at Invelroch3996 @realty for his great service, support and intensive selling campaign selling our house. We had a quick result, Leo was a pleasure to deal with and a great communicator"
83 Bambrooks Road
"Determined, friendly, supportive and innovative realtor. Leo was extremely easy to work with, He had a terrific knowledge of the local area, he was responsive to calls, emails and questions and he was very patient. Leo's approach to the sale of our property was dynamic, professional and innovative."
5300 Bass Highway
"Leo's extensive knowledge and marketing campaign ensured our property had reach and interest immediately. The photos and advertising for our home were truly beautiful. Leo is passionate, authentic and leading the way with his digital agency - thank you Leo."
355 One Chain Road
"Leo displayed enthusiasm, professionalism and an eye for detail. In extraordinary times he continued to promote, gather interest and sell our very special property for our asking price."
35 Pinedale Avenue
"Leo promptly put together a huge marketing campaign to sell our house. His photography and presentation were outstanding. Within days of signing up with Leo our house was live and on the web with an amazing presentation. He achieved a huge amount of interest through social media advertisements and also through the usual real estate sites. He even set up our own website for the house! We were away on holiday while our house was sold online, and this was just over a week after being listed. Leo worked hard to get the interest we needed to sell through Openn Negotiation within such a short time frame. We are very happy with the result - thanks Leo."
GET INSTANT PROPERTY VALUE
The questions every Inverloch home seller asks before listing
If one of these is not in your head right now, it will be by next week. Here are the honest answers.
Who is actually the best real estate agent in Inverloch?
Leo Edwards of Inverloch 3996 at realty is the two-time RateMyAgent Agent of the Year for Inverloch, winning in both 2024 and 2025. He holds Certified Price Expert status, maintains 91.9 percent list-to-sale price accuracy across his 2024 to 2025 sold listings, and sells homes in 63 days on average compared to the Inverloch suburb average of 118 days.
How long does it actually take to sell a home in Inverloch right now?
As at April 2026, the Inverloch suburb average sits at 118 days. Leo Edwards averages 63 days across his 2024 to 2025 sold listings. 43 Inverloch properties have been listed for more than a year at time of publishing. The gap between agents is measurable, not marketing spin.
Do I really need an agent with a shopfront in Inverloch?
No. Approximately 96 percent of buyers research property online before purchasing. Not one of the case studies on this page was sold because a buyer walked into an office window display. A digital-first agency with a dedicated local audience and in-house production consistently outperforms the shopfront model in Bass Coast markets.
Are paid portal upgrades worth the extra thousands?
Paid portal upgrades compete for position against other listings on the same portal. They do not generate new buyer demand. In the 7 Morey Street campaign, 87 of 88 enquiries came from social media, not portals. Upgraded portal spend alone is not a marketing strategy.
Another agent quoted me a much higher price. Why shouldn't I go with them?
Because the public data is unambiguous. 21 Pier Road was listed at $1.87 million and sold for $1.14 million after 622 days. 19 Cuttriss Street was listed at $1.295 million and sold for $928,000 after 435 days. Winning the listing with the highest quoted price is an old playbook. The vendor always pays for it.
I've been with my current agent for months without results. Isn't it too late to switch?
No. 26 Beacon Court had been on the market for 172 days without a confirmed sale. After switching to Leo Edwards, it sold in 27 days with 121 enquiries and 7 formal offers at $860,000. Switching agents mid-campaign is not just possible. In many cases, it is the only thing left that actually changes the outcome.
What if my home is unique? Does the same approach even apply?
Every property listed with Inverloch 3996 at realty runs through the same five-phase campaign system. What changes is the execution inside each phase. Premium coastal, inland acreage, subdivisions, new builds, deceased estates — the framework adapts. The principles of accurate pricing, strong visual production, real distribution, transparent negotiation and principal-level oversight apply to all of them.
I want to bring this to Leo, but my spouse is sceptical. What should I show them?
Share this page. It was written for exactly that conversation. The numbers, the published case studies, the methodology, and the 30-page Bass Coast vendor intelligence report available at the strategy call are structured to give both parties enough evidence to make an informed decision together.
It feels awkward to switch agents mid-campaign. How do I even do that?
Most listing agreements include a defined termination or review period. A short, written notice to your current agent is usually sufficient. Leo can walk you through the specific wording during the strategy call and provide a sample notice if helpful. Many vendors find the switch less difficult than the months they've already spent waiting.
What does list-to-sale price accuracy actually mean?
It measures how close an agent's listed price sits to the eventual sale price. A high ratio signals honest pricing. Leo Edwards sits at 91.9 percent across his 2024 to 2025 sold listings. Methodology available on request.
What is Openn Offers and why use it?
Openn Offers is a transparent online sales platform that lets every qualified buyer see competing offers in real time. Transparent competition lifts sale prices in coastal markets where buyers are dispersed across Melbourne, interstate, and local. Leo was one of the earliest Victorian adopters.
Why do homes sell faster with Inverloch 3996 at realty?
Three reasons. Accurate pricing from day one using CoreLogic and Pricefinder Pro. Distribution to a dedicated 30,000 plus weekly audience through Inverloch3996. In-house production through 3996Studio delivering a $1,875 prestige package at no extra cost.
What if Leo is too busy to take my listing?
The cap is approximately 20 active listings. Some months the waitlist is real. If Leo cannot take your campaign personally at the right moment, he will tell you at the first conversation. The alternative is not a junior handover. The alternative is an honest referral.
How many listings does Leo take at one time?
Approximately 20, capped deliberately. Not a capacity issue. A structural choice. Every vendor receives principal-level attention, a bespoke 3996Studio campaign, and strategic oversight through to settlement.
Which suburbs does Leo Edwards service?
Inverloch, Cape Paterson, Wonthaggi, Venus Bay, Tarwin Lower, Meeniyan, and the broader Bass Coast and South Gippsland region.
How do I choose between two Inverloch agents I'm interviewing?
Three questions cut through the noise. First, ask each agent for their list-to-sale price accuracy percentage. Second, ask for their average days on market against the suburb benchmark. Third, ask who produces their photography, video, and social campaigns. If any answer is vague or defensive, keep looking.
Got Questions? We've Got Answers!
POWERFUL SOCIAL MEDIA ADVERTISING
- Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
- Create the best possible conditions for a great price and short sales process.
- Advanced, smart property targeting shows your ads to people identified as:
