Blog Post

How To Sell Your Inverloch Property For The Highest Price

Leo Edwards • Jan 01, 2019

One of the most basic laws of marketing real estate is that the more people who see your property the better your chances of achieving a premium price.

House With Pool,Inverloch3996 @realty

Making sure your property is presented in its best possible condition is one thing, but if nobody knows about it the chances of achieving a quick sale for a good price can be substantially reduced. Australian's have a love affair with property. It is one of those subjects we all like to talk about. Everyone seems to know someone, who knows someone who made a killing when it came time to sell.

Selling your property will most likely be one of the biggest financial decisions you will ever make in your life.

You pay off your mortgage every week for the security that owning your own home gives you, so how can you make sure when it comes time to sell that you will get the best financial results you can?

Your property is your biggest tax-free asset.

Selling for the highest price possible gives you an opportunity to maximise your wealth.

Many homeowners are only in the market on a few occasions in their lifetime, so it can be hard to work out just what is the right approach to take. This is why you need a good agent. A good agent will tell you the simple answer to selling at a premium price is to reach all buyers. They will also advise on how to best present your property to make it attractive to these buyers.

Despite changes in the property market the one thing that does stay constant is that
the more people who see your property the better chance you have of achieving the highest sale price.

By reaching as many potential buyers as possible you create competition for your property.

Inverloch3996 @realty, Interior Photography

HOW MUCH SHOULD I INVEST IN MARKETING MY PROPERTY?

According to property guru Andrew Winter, you should be willing to invest typically 1% of your property value in marketing to achieve the best possible coverage and result. He says if needed you may have to go above and beyond what the agent says because by spending just a little more on marketing you can potentially achieve a much better result.

Here's what other experts have to say:

" The cost of marketing will depend on which channels you use but a general rule of thumb is that an outlay of around 1% of the value of your home will afford a quality and far reaching marketing campaign"
- Director of independant property advisory Matusik Property Insights

 " Anecdotally, the general rule of thumb on the expected asking price of a property is to allow 1% for your overall marketing budget. This will typically maximize your sale price, reduce potential days on the market and provide the greatest probability of a successful sale."
- Tim Lawless, Head of Research RP Data

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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