The Challenge: Selling Architectural Excellence in a Regional Market

The Strategy: Digital-First Marketing Meets Professional Storytelling

The owners recognised this challenge and specifically chose Inverloch @realty because of our marketing approach for today's online world – one that doesn't rely on the same tired real estate portals, but instead leverages social media platforms to their fullest potential to reach a much broader, more targeted audience.

Professional Visual Storytelling

We invested heavily in premium content creation through 3996Studio:

• Architectural photography that captured the home's award-winning design and seventeen years of mature landscaping
• Immersive 3D virtual tour allowing serious buyers to experience the property's flow and spatial relationships before inspecting
• Professional videography showcasing the property across different times of day, highlighting its connection to light and landscape
• Compelling copywriting (over 1,500 words) that told the story of what makes this property exceptional – not just listing features, but painting a picture of the lifestyle on offer

This wasn't about ticking boxes on a specification sheet. It was about creating content worthy of the property itself – marketing materials that matched the quality of what was being marketed.

Targeted Social Media Amplification

Rather than relying on traditional property portals where this listing would compete with thousands of others, we deployed a strategic social media campaign across Facebook, Instagram, and targeted community groups. The content strategy focused on:



• Reaching tree-changers and downsizers in metropolitan markets (particularly Melbourne and Sydney)
• Targeting demographics interested in sustainable living, architectural design, and rural lifestyle
• Emphasising the property's unique awards, established gardens, and seventeen-year evolution
• Showcasing Meeniyan's growing reputation as Victoria's premier foodie & live music destination

Dedicated Property Website

We created a bespoke property website (31hartleyroad.com) that served as the central hub for all property information. This wasn't just another agent listing page – it was a comprehensive digital brochure that allowed genuine buyers to immerse themselves in every detail at their own pace.

The Results: Record-Breaking Success Through Digital Reach

58 days on market – Sold at a price point that established a new record for Meeniyan

The numbers tell a compelling story about the power of quality marketing:

• 197,000 targeted social media reach – demonstrating how digital marketing can exponentially extend beyond traditional portal audiences
• 291 property enquiries generated – showing genuine, qualified interest
• 11 qualified inspections – a conversion rate that reflects reaching the right audience
• The winning buyers flew from Sydney specifically to inspect – demonstrating how targeted digital marketing can attract interstate buyers to regional properties
• Only 2 enquiries originated from traditional property portals – underscoring the limitations of portal-dependent marketing for unique properties

This last statistic is particularly revealing.

Of 291 total enquiries, only 2 came from Domain, realestate.com.au, and similar platforms that most agents consider their primary marketing channel.

The remaining 289 enquiries – 99.3% – came from our targeted digital and social media strategy.

What the Vendors Said

"Marketing strategy and execution was outstanding.

We chose Leo as we felt he had the marketing approach for today's online world. He didn't rely on the same, tired real estate sites but instead used various social media platforms to their fullest potential to reach a much broader audience. We felt this was important in selling a more unusual property.

In support of this, his presentation of our property was outstanding – the photography, walk-throughs and words really captured the property's uniqueness and appeal and made potential purchasers feel welcome before they even inspected.



Leo is refreshing change from other agents we've met, no sales fuss, just a normal type of guy but with a very good understanding of people on both sides of the real estate equation."

The Inverloch @realty Difference

This result exemplifies what happens when you combine:

1. Professional-grade marketing materials that respect the quality of exceptional properties
2. Strategic digital targeting that reaches beyond traditional portal limitations
3. Honest, data-driven pricing advice that establishes realistic market expectations
4. A deep understanding of buyer psychology – knowing how to present properties in ways that make them irresistible to the right buyers

For vendors with unique, high-quality properties in the Bass Coast region, the traditional approach of listing on portals and hoping for the best simply doesn't cut it anymore. The market has evolved. Buyers are online, but they're not all in the same place.



Success requires a marketing partner who understands how to create compelling visual stories, deploy them strategically across digital channels, and convert that reach into qualified inspections and premium results.

Considering selling your distinctive property in the Bass Coast or South Gippsland?

Inverloch @realty has a proven track record of achieving record prices through strategic digital marketing. With a 91.9% list-to-sale accuracy rate and an average of 63 days on market versus competitors' 115+ days, we deliver results through quality marketing, not empty promises.