Taking Homes From Drab To Fab With Virtual Staging
Leo Edwards • May 27, 2021
Home buyers are more attracted to property photos with well-furnished interiors rather than photos of an empty home!
In 2021 nothing is more important than the click. This is often underestimate by agents and sellers when the post un-inspiring images of four walls and window with hopefully some nice carpet. Images of rooms with great furnishings, comfortable sofas, and beautiful decor give off a feeling of life and warmth, making buyers think, “I could see myself living in this house!”. It’s this feeling and imagination that often prompts buyers to click an online description and make an appointment to view.
Through our Media production company www.3996studio.com using the latest digital technology, design software and interior design prowess we can work our interior design magic and transform not just an empty room, but rooms with out of date furnishings that don't show off the home to its full potential.
It’s difficult to convince a buyer to purchase a home if they can’t visualise themselves actually living in the space. And in 2021 90+% of home sales start online. That being the case, as marketers, we need to do anything possible to get people excited about your home. By virtually staging a home, we are giving a potential home buyer a preview into what their life could look like in their new home.
Another great advantage of virtual staging is that we can actually customise the space depending on the style and preference of the home, or buyer demographic. Does the home look more rustic or modern? Does your home need to be marketed to high net worth individuals who like a modern look or a beach house vibe. Check out some of our favourite staged images from the last year that resulted in great online click though for our home sellers.
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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May
POWERFUL SOCIAL MEDIA ADVERTISING
Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.
WHY SOCIAL MEDIA ADVERTISING?
- Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
- Create the best possible conditions for a great price and short sales process.
- Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS:
Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
How Our Digital-Savvy Agents Are Cutting Inverloch's 120-Day Average and Connecting Your Coastal Property with Qualified Melbourne Buyers
A Digital Marketing Success Story: A comprehensive case study revealing the exact strategies that generated 131 enquiries and delivered exceptional results for Inverloch property sellers.
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