You already know that stale listings achieve little to no buyer enquiry. The longer a property sits on the market, the less interest it generates… and the higher chance the price will be reduced. Sound familiar?
This is where the 3996 Platform and digital really shines. Fifty-seven per cent of people don’t look past the first page of the biggest property website the industry uses. So, your chance of getting buyer eyes on your listing drops dramatically as soon as it falls to the second page – and that could be just a few days into the campaign.
This is the reason we place so much time and effort on our digital & social campaigns. if a listing campaign isn’t getting the results we want, we can optimise it - improve it. We do that by going into the back end of Facebook or Google and changing the headlines and ad copy, call to action buttons and photographs. But first, we analyse what’s working and what isn’t. That’s a whole day job in itself, and it actually takes a bit of time to learn. That’s why we've spent the last seven years perfecting our craft.
When you sell your property with us, you’re actually benefiting from everything we have tested, learned and improved upon over those years by thousands of ads through our platform. That means we are constantly learning what is going to get you results. We’ve built this knowledge into our marketing - we know how many characters your headlines and other ad copy should be, so it looks good in every ad format. We know what size and resolution your photos need to be so that they’re crystal clear on all devices.
From our 2021 sales 70% of the buyers have come from targeted digital campaigns across social media
By targeting both active and passive buyers we have been able to achieve amazing results for our home sellers.
Your future “passive” buyers may not be flagging their intentions to your face, but they are giving off strong signals to Google and Facebook that they might be ready to buy - and the type of properties they’d be interested in.
Facebook knows when someone stops scrolling for a few seconds to view a video about how to apply for a mortgage. Google knows where they live and work... how long their current commute is. Both platforms have a good idea of their income bracket, and when it changes. And that’s just a start.
Facebook and Google can tap into their huge pool of data to reverse engineer successful homebuyers’ behaviours in the months and years leading up to purchase.
By doing this, they know what kinds of signals people give off when they enter the different stages of the buying journey. These audiences are dynamic - people move in and out of them all the time. They may find a rental instead, they might have their pay cut - there’s an endless number of potential reasons. But Google and Facebook are on top of it all.
Instead of waiting for people to find your listing, you can intercept buyers before they even get around to searching for a property on the portals.
Ask Your Agent About Their Social Strategy When Selling Your Most Valuable Asset
If your property is currently on the market your agent has probably told you that they will advertise your property on Facebook and social media, but it's important you understand what that means. A signboard and a shop window simply don't cut it in 2021. This is where the 3996 Platform and digital really shines. Fifty-seven per cent of people don’t look past the first page of the biggest property website the industry uses. So, your chance of getting buyer eyes on your listing drops dramatically as soon as it falls to the second page – and that could be just a few days into the campaign.
Our Facebook Engagement vs Competitors
