Maintaining And Preparing Your Home For Profit

Leo Edwards • May 27, 2021

In our experience the best price comes from the best preparation.

A brochure that says allowing your property to breath
CLICK TO DOWNLOAD

Your Home Is Your Greatest Asset

 In life and real estate it is often said that your principal place of residence is possibly your biggest asset. As a passionate industry professional I find this true for so many people in the community whom we get the chance to represent. With this in mind it is important that as a property owner you do all you can to maintain the property through its lifetime to protect and grow your asset, so at the time of eventual sale you receive the best possible cash profit from your investment.

Your Home Could Deliver A Tax Free Windfall

Selling your home is a valuable opportunity for wealth and profit. Unlike other financial investments your principal place of residence is free from capital gains tax and stamp duty. Therefore, a chance of a tax-free gain is rate and should be seized with both hands. 

Selling Is A One-Off Opportunity For Cash

Selling your home presents a unique opportunity to make a chunk of money without you having to sweat for it. Typically every dollar your home sells over the perceived market value is worth two dollars of your hard-earned labor.

For example if you secure a price $10,000 over reserve - that saves you having to earn $20,000 pre-tax to have that $10,000 in your hand. If $50,000 is achieved over reserve, you would have to earn $100,000 pre-tax to have that $50,000 in your hand. 

 Secure the dollars you deserve for the property you own. You get only one chance to sell for profit and then the value passes on to the next owner - so make the most of it! Download the free detailed guide below.

A woman in a pink sweater is holding a book in her hands.
GET YOUR FREE DOWNLOAD

GET INSTANT PROPERTY VALUE

A testimonial from leo real estate company to anyone who appreciates exceptional skills and insight and worldly experiences.
A testimonial from a customer who bought a property through leo.
Leo has been professional from the start . he has been helpful with providing information at all stages of the process.
A testimonial for board leo is an excellent agent with a fresh approach to real estate.
A testimonial for a real estate agent says that the sale of our property was a very easy and stress free process.
A testimonial from a customer of marketing campaign gurul we had a great experience selling our property with leo edwards.
A testimonial has been very good . very courteous , happy to help and keeps the communication lines open.
A testimonial from a real estate agent is shown on a black background.
A testimonial from a real estate agent is written on a black background.
A testimonial from a real estate agent shows that they are excellent and patient during interesting negotiations.
A testimonial from a customer of a real estate agent.
A testimonial for leos photography and marketing skills coupled with his knowledge of the riverloch market helped us achieve a great result.
A testimonial from a customer of a real estate agent
Leo provided a great service , selling our leongatha property.
A testimonial for leo made my first property sale a breeze.
A testimonial for leos extensive digital knowledge and marketing campaigning ensured our property had reach and interest immediately.
A testimonial from a client of a real estate agent.
A testimonial from leo has been a great help , always quick to reply nothing has been too much trouble for him.
It certainly was the right decision to market our property with leo.
A testimonial from a friend about a real estate agent.
A testimonial of interactions with leo were easy and in no way intimidating.
A testimonial from a real estate agent that says `` determined , friendly , supportive and innovative realtor ! ''
A testimonial from a person who bought a beach house property through leo edwards.
A very professional campaign and made it very comforting for us as sellers.
A testimonial for leo has worked extremely hard with the buyers to get the best result for us.
A testimonial for leo 's conduct was terrific . leo kept us well informed at all stages of the sale period.
Leo sold my home in venus bay through open negotiation . was a pleasure to deal with leo , and was happy with the result.
A testimonial from leo promptly put together a huge marketing campaign to sell our house.
A very professional and trustworthy leo made the sale of our property very easy and straightforward ! we are so happy with the end result.
Happy sellers , we found leo very experienced and knowledgeable and his personal attention to selling our house was of a very high standard.
Leo was a friendly and helpful agent . he was honest and happy to answer any questions we had , which made the process very smooth.
Leo was great to deal with for the sale of our property.
A testimonial from leo is warm and friendly and most reassuring should you be a worrier.
A testimonial from a real estate agent is written on a black background.
Leo was terrific to work with and gets the job done with minimal fuss.
A testimonial for amazing service and leo was first class with his communication.
A testimonial for a real estate agent is written in blue and white on a black background.
Leo knows the market and helped us sell our lovely home and was great to deal with.
A testimonial from leo at inverloch 3966 @ realty for his great service , support and intensive campaign selling our house.
Leo was wonderful to work with . we got a great result and he was very clear and professional every step of the way.
A testimonial from a customer of leo edwards photography
A testimonial for a real estate agent says `` an absolute pleasure to deal with a sound knowledge of current market values . ''
A testimonial for leo has been a gem from start to finish.
We would be hard-pressed to find a more capable , thorough and friendly agent.
A testimonial from a real estate agent is displayed on a black background.
Leo was the ultimate professional in helping us sell our property.
A testimonial from a client of a real estate agent.
A testimonial from a real estate agent that says `` i loved leo 's approach how to market my place.
A testimonial for drive the best results inverloch real estate produced the best results the market was willing to pay.
A testimonial from leo reinstated my trust in real estate agents.
A testimonial from a real estate agent says thank you leo for an outstanding result selling our home at cape paterson.
A testimonial from a customer of leo real estate
A testimonial from a client of leo was so easy to deal with.
A testimonial from leo for a fantastic result in the sale of my mother 's home.
A testimonial for leo as an agent to anyone.
A testimonial for leo from the outset , we expected to approach more than one agent and leo was our first contact.
A testimonial for a real estate agent says terrific experience all around . recently solo with leo and highly recommend it.
A testimonial for leo was so easy to do business with.
Another happy customer , great bloke who always kept me informed about what was going on could be happier thanks leo.
A testimonial from an outstanding agent leo work was brilliant.
Leo was great to deal with during the purchase of our house in venus bay.
Just the most amazing patient agent ever . we could not have been any more happy & satisfied with leo . his tech knowledge is terrific.
A testimonial for lea is a professional , knowledgeable and experienced agent.
A testimonial from a real estate agent about a property being sold in 14 days.
A testimonial from a customer of a real estate agent.
A testimonial for leo 's marketing genius is second to none.
A testimonial from a real estate agent is displayed on a black background.
A testimonial for leos marketing strategy was exceptional , result within 3 weeks.
A testimonial for a real estate agent is shown on a black background.
A testimonial for buying with ease . leo was efficient with communication , knowledgeable in all areas of real estate and super easy to work
A review of a real estate agent with 66 stars
I have worked with leo over the past couple of years . awesome agent very tech savvy.
A testimonial for leo 's open auction method to both buyer and seller.
A review of leo went above and beyond to advertise , carry out open inspections and achieved a great result.
A review of leo really goes over and above on the time he spends on detail in photography and new innovative ways he does everything.
A review of leo and the team for anyone that 's looking to buy or sell with inverloch3996.
Leo has acted totally professionally and with honesty and integrity . great to deal with.
A review of a real estate agent says `` got top dollar ! expert knowledge , great communication , and superior marketing strategies.
Leo was terrific to work with and gets the job done with the minimal of fuss.
A review of a real estate agent with 66 stars
What a professional experience leo is well ahead of the game with his marketing and personalised service.
A review of leo at inverloch 3996 for his great service , support and intensive campaign selling our house.
Leo knows the market and helped us sell our lovely home & was great to deal with.
Leo was wonderful to work with , we got a great result and he was very clear and professional every step of the way.
A review of amazing service and leo was first class with his communication.
A review of a tenant being found on line in record time.
A review of leo from a real estate agent
A review of using openn negotiation and in dealing with leo has been very professional.
Leo was so easy to deal with very professional & at all times we were kept up to date with the process . we sold within 48 hours.
A review of leo was great to deal with . his knowledge of the local area is extensive.
Leo provides a professional service with unparalleled knowledge of the local market.
A review of leo for the fantastic service throughout the sale of our property
A review of leo 's marketing genius is second to none
We found the openn negotiation process to be a very user friendly and low stress method of purchase.
Leo took fantastic photos of our home , which is now beautifully represented online.
A review of leo , very professional service and you go above and beyond our expectation in your dedication to your work.
View more
GET A PROPERTY PRICE REPORT
rocknrollArtboard 7

Get Your

Suburb Report

Find out what's hot & what's sold for what in your local suburb  

GET STARTED

Got Questions? We've Got Answers!

A black and white drawing of a fan on a white background.
A dollar sign in a circle on a white background.
A black and white drawing of a house with an arrow pointing up.
A black and white drawing of a store front with a awning.
A man and a woman are posing for a picture in front of a white wall.
"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
A woman wearing a scarf is smiling for the camera
“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
A man and a woman are posing for a picture and smiling
“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
A blurred image of a row of circles with percentages on them.
Woman in a straw hat looking at a tiny house on wheels, parked on a dirt road.

Tiny Homes in Bass Coast: What Inverloch, Cape Paterson, Wonthaggi & Venus Bay Property Owners Need to Know in 2026

By Leo Edwards • February 11, 2026
The global tiny homes market has surpassed $23 billion in 2026 and is forecast to reach over $33 billion by 2035, according to recent industry research. Right here in Bass Coast, two of Victoria's most respected builders — Ecoliv in The Gurdies and Coldon Homes in Wonthaggi — are producing small dwellings purpose-built
Couple holding hands, painting a wall. One holds a paint roller, the other a paint bucket. Bare feet, indoor setting.

Renovation Mistakes That Actually Devalue Your Bass Coast Home

By Leo Edwards • February 11, 2026
Here's what the data actually shows about renovations that devalue properties in our local market—including the critical compliance issues around owner builder work that many vendors don't discover until they try to sell.
A large, single-story building with a wraparound porch and gray roof sits on a green lawn surrounded by farmland.

How Targeted Social Media Sold a Wonthaggi Acreage Property in 16 Days—With 42 Competing Offers

By Leo Edwards • February 8, 2026
Wonthaggi acreage sold in 16 days with 42 competing offers using targeted digital marketing. See how social media delivered 84.4x more enquiries than realestate.com.au. Real data, real results.