How You Can Take Advantage of The 7 Day Lockdown To Prepare Your Home For Sale

Leo Edwards • May 26, 2021

Why the lockdown could be the perfect time to prepare your home for sale

Amidst the craziness of 2020 and now again this week with another snap seven day lockdown people are still selling and buying property. While the latest raft of restrictions may well mean some sellers will put their plans on hold, many other homeowners don't have the luxury of time. We are currently working with clients who have to sell now as they've recently bought a new home and have to sell their old one, as well as deceased estates and separating couples.

In a booming market with out the restraints coronavirus has placed on everyone many sellers decide to sell without adequately preparing their home for sale. In the current market this really isn't an option, and if you are thinking of selling or are currently on the market you need to ensure your property is in the best possible condition and presented in the best possible way to attract buyers online and achieve a sale result you are happy with.

Online Marketing Is Key

We've always been a digital first company and understand that even in a pre-coronavirus world over 90% of property searches were started online, now more than ever the quality of your online marketing materials will be absolutely crucial as it will be the MAIN way buyers will evaluate YOUR property. Going to physically inspect a property will be just be the final step. High quality professional photography and videography, immersive 3D virtual tours, detailed floor and site plans, bespoke property websites as well as online inspections will help your property stand out from the crowd and will be absolutely paramount in getting buyers to take that next step of requesting a private viewing or as we are seeing more and more a digital inspection and move you closer to sold. Click HERE to view a bespoke property website.

Creating world class marketing for your property is one thing, but it's not much use if no one sees it. An agent telling you they will put your property online and just using the property portals of realestate.com.au and domain.com.au as their only source of outbound marketing is not enough to reach all potential buyers. In 2021 social plays a HUGE role in reaching passive as well as active buyers. Learn more about how we sell 'socially'.

Virtual Tours Are A Must!

If your property is currently for sale, you'll be wishing your agent had invested in a virtual tour - allowing buyers from all over Australia explore your property in full from the comfort of their own home. Our custom tours even have built in live video links where buyers can video link with the agent directly through the tour - as close to being there without actually being there.  This virtual tour was viewed over 5000 times by buyers during the sales campaign.

Building & Pest In Advance

Any prospective buyer more often than not will arrange a building and pest report if they are serious about buying a property, however it could be to a seller's advantage to have their property professionally inspected to uncover any potential problems that can't be seen. Yes there is a little more upfront expense but by getting this out of the way early any problems can be addressed and fixed, so as not to loose any potential buyer further through the process. It will also give buyers more peace of mind and potentially put the seller's property ahead of the curve by removing a potential barrier to purchase. Click HERE to view our approved building inspectors.

Nail Your Presentation

Curb appeal and presentation has always been important, but for anyone looking to sell in the current market, it's critical! In a booming market you might get away with not the best presentation, but if your property is going to stand out against others now it has to be schmick! Think about everything that has an instant cosmetic effect in any makeover - you've seen the shows!

  • A major deep clean
  • Repainting interior walls and ceilings
  • Repainting the facade and fences
  • Gardening and landscaping
  • De-cluttering and de-personalising
Don't feel up for the challenge? Don't worry, help is at hand! check out our Trusted Tradies section, all of whom would appreciate and welcome your call and are still working.

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POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
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