How We Reach More Homebuyers Online
Advertise Only On The Real Estate Portals & You're Missing Buyers 98%* of The Time They're Online
| We’re human. We all like to think we spend less time aimlessly scrolling through our phones than we actually do. So, ask yourself: What do you do on your way to work? Or on your lunch break? What do you do during the tv ads? Chances are you scroll your Facebook and Instagram feeds. And when you want to know if those ominous clouds pose a threat to your daily commute, or if your child’s sniffle is worth a trip to the doctor? You search Google. When you put it that way, it’s easy to see how we spend so much time on the internet. In fact, the average Aussie spends a staggering 6.8 hours a day on the web… and only 8 of those minutes is spent on realestate.com.au. |
The Numbers Don't Lie
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We've Already Got 1000's Of Potential Buyers In The Wings
Through our media company www.inverloch3996.com
we have an active and engaged audience of up to 25,000 who either love or would love to live in Inverloch - including those who are actively looking to buy, and who are attending open homes every Saturday and Sunday in Inverloch.
When we set up a campaign for our property sellers, an audience of potential buyers is intelligently created using information stored on Google, Facebook and Instagram. So we can put ads for their property in front of the people who are actually attending open homes with other agents in the same area — right now!
The Portals Are Not Always The Best Place To Advertise Property
Status quo and most agents say that when you sell your house, you should pay a few thousand dollars for a premier listing on the portals. But what if you could keep that money in your own pocket instead?
We can run a pre-market listing campaign through our media arm www.inverloch3996.com and potentially find the buyer for your home at a fraction of the cost of listing on the portals.
We'll let you into another industry secret - most people in Australia (upwards of 90%) are viewing realestate.com.au on a mobile device and are searching by "date listed" or "price". We bet you do this too when you are looking. This makes the $2000 feature advert your agent just charged you for largely irrelevant - but does a great job of promoting the agent.
You can target listing ads to the same people actively searching the portals while they’re on other websites. After all, people spend a mere 10 minutes scrolling the portals — but they spend ten times that on social media, every day.
Should you be on the portals - 100% yes. Should you be spending quite as much on the ad - probably not.
Advertise only on the portals, and you’re missing buyers 98%* of the time they’re online.
*According to the Australian Broadcasting Corporation
We Use Market Standards As A Benchmark
Cost per click (CPC for short) is the price paid for every click on an ad within a campaign. The lower the number, the better the ads are performing.
In the real estate industry, the average CPC is $1.81. The average cost per click with Inverloch3996.com is $0.21. So, you could save $1.60 on every single click by using the 3996 platform. That’s huge!
You should probably know how we do this. Well, here’s your answer: by targeting the ads, with precision, to the buyers most likely to be interested in your property. That means less of your ad spend is wasted showing the property to people who have no interest in it, or are simply unable to afford a property like yours. We use the same artificial intelligence that powers major marketing platforms to do this. It’s serious business.
In a challenging real estate market it's no longer enough to put a sign in the yard, a card in the window and hope a buyer walks in off the street. We'd love to talk to you about our unique selling method in person.
Has Your Inverloch Property Not Sold The Traditional Way?
CLICK HEREto reach out today
GET INSTANT PROPERTY VALUE
The questions every Inverloch home seller asks before listing
If one of these is not in your head right now, it will be by next week. Here are the honest answers.
Who is actually the best real estate agent in Inverloch?
Leo Edwards of Inverloch 3996 at realty is the two-time RateMyAgent Agent of the Year for Inverloch, winning in both 2024 and 2025. He holds Certified Price Expert status, maintains 91.9 percent list-to-sale price accuracy across his 2024 to 2025 sold listings, and sells homes in 63 days on average compared to the Inverloch suburb average of 118 days.
How long does it actually take to sell a home in Inverloch right now?
As at April 2026, the Inverloch suburb average sits at 118 days. Leo Edwards averages 63 days across his 2024 to 2025 sold listings. 43 Inverloch properties have been listed for more than a year at time of publishing. The gap between agents is measurable, not marketing spin.
Do I really need an agent with a shopfront in Inverloch?
No. Approximately 96 percent of buyers research property online before purchasing. Not one of the case studies on this page was sold because a buyer walked into an office window display. A digital-first agency with a dedicated local audience and in-house production consistently outperforms the shopfront model in Bass Coast markets.
Are paid portal upgrades worth the extra thousands?
Paid portal upgrades compete for position against other listings on the same portal. They do not generate new buyer demand. In the 7 Morey Street campaign, 87 of 88 enquiries came from social media, not portals. Upgraded portal spend alone is not a marketing strategy.
Another agent quoted me a much higher price. Why shouldn't I go with them?
Because the public data is unambiguous. 21 Pier Road was listed at $1.87 million and sold for $1.14 million after 622 days. 19 Cuttriss Street was listed at $1.295 million and sold for $928,000 after 435 days. Winning the listing with the highest quoted price is an old playbook. The vendor always pays for it.
I've been with my current agent for months without results. Isn't it too late to switch?
No. 26 Beacon Court had been on the market for 172 days without a confirmed sale. After switching to Leo Edwards, it sold in 27 days with 121 enquiries and 7 formal offers at $860,000. Switching agents mid-campaign is not just possible. In many cases, it is the only thing left that actually changes the outcome.
What if my home is unique? Does the same approach even apply?
Every property listed with Inverloch 3996 at realty runs through the same five-phase campaign system. What changes is the execution inside each phase. Premium coastal, inland acreage, subdivisions, new builds, deceased estates — the framework adapts. The principles of accurate pricing, strong visual production, real distribution, transparent negotiation and principal-level oversight apply to all of them.
I want to bring this to Leo, but my spouse is sceptical. What should I show them?
Share this page. It was written for exactly that conversation. The numbers, the published case studies, the methodology, and the 30-page Bass Coast vendor intelligence report available at the strategy call are structured to give both parties enough evidence to make an informed decision together.
It feels awkward to switch agents mid-campaign. How do I even do that?
Most listing agreements include a defined termination or review period. A short, written notice to your current agent is usually sufficient. Leo can walk you through the specific wording during the strategy call and provide a sample notice if helpful. Many vendors find the switch less difficult than the months they've already spent waiting.
What does list-to-sale price accuracy actually mean?
It measures how close an agent's listed price sits to the eventual sale price. A high ratio signals honest pricing. Leo Edwards sits at 91.9 percent across his 2024 to 2025 sold listings. Methodology available on request.
What is Openn Offers and why use it?
Openn Offers is a transparent online sales platform that lets every qualified buyer see competing offers in real time. Transparent competition lifts sale prices in coastal markets where buyers are dispersed across Melbourne, interstate, and local. Leo was one of the earliest Victorian adopters.
Why do homes sell faster with Inverloch 3996 at realty?
Three reasons. Accurate pricing from day one using CoreLogic and Pricefinder Pro. Distribution to a dedicated 30,000 plus weekly audience through Inverloch3996. In-house production through 3996Studio delivering a $1,875 prestige package at no extra cost.
What if Leo is too busy to take my listing?
The cap is approximately 20 active listings. Some months the waitlist is real. If Leo cannot take your campaign personally at the right moment, he will tell you at the first conversation. The alternative is not a junior handover. The alternative is an honest referral.
How many listings does Leo take at one time?
Approximately 20, capped deliberately. Not a capacity issue. A structural choice. Every vendor receives principal-level attention, a bespoke 3996Studio campaign, and strategic oversight through to settlement.
Which suburbs does Leo Edwards service?
Inverloch, Cape Paterson, Wonthaggi, Venus Bay, Tarwin Lower, Meeniyan, and the broader Bass Coast and South Gippsland region.
How do I choose between two Inverloch agents I'm interviewing?
Three questions cut through the noise. First, ask each agent for their list-to-sale price accuracy percentage. Second, ask for their average days on market against the suburb benchmark. Third, ask who produces their photography, video, and social campaigns. If any answer is vague or defensive, keep looking.
Got Questions? We've Got Answers!
POWERFUL SOCIAL MEDIA ADVERTISING
- Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
- Create the best possible conditions for a great price and short sales process.
- Advanced, smart property targeting shows your ads to people identified as:
