The Underground Sale

Leo Edwards • February 5, 2019

When Buying Or Selling Property

A bunch of keys are sitting on top of a house plan.

Buying or selling 'undercover' - did you know that at any given time there are many great properties available for sale that sell before they are advertised on the open market? Known as the 'undercover sale', this type of listing is becoming an increasingly popular choice by many sellers for a variety of reasons.

So if you are a buyer who doesn't have your details listed with an agent, you may never have the opportunity to know about a property that may have everything you are looking for. One of the best local lists to check out is Inverloch Hot Propertieswhere you can join thousands of others who are getting the insider scoop on new local listings form multiple agencies before they go live.

WHY DO PEOPLE SELL 'UNDERCOVER'?

Some people prefer total privacy when it comes to selling their home, and this happens for a variety of reasons. Sometimes the timing to shout out to the world that they are selling isn't quite right. Examples include a personal family situation such as a separation, bankruptcy, business insolvency and issues with neighbours. Or perhaps they simply want to test the waters and only want to sell if their agent has the right qualified buyer that is prepared to pay their asking price. If you can relate to a scenario like this, it's good to know that it is possible to sell 'undercover' to avoid scrutiny from others and keep things private.

HOW DOES IT WORK?

Many agents secure successful sales for clients using the 'undercover sale' option. By cross matching the seller's property with their buyer database, agents actively look for as many good matches as they can find. They can then contact those buyers to let them know about the property they have listed silently.

It can also work the other way around. Buyers approach the agent with their specific needs and the agent then assesses all listed (undercover & advertised) properties to find a suitable match. Either way it's a process of cross matching and connecting.

For this to work effectively it's imperative that the agent you choose to sell your property has access to a large database of interested buyers. We've spent the last five years creating an active and engaged audience in the tens of thousands that either love or would love to live in Inverloch and have a large database of cross referenced active buyers through Inverloch Hot Propertiesjust waiting for the perfect property to be offered for sale.

So whehter you're looking to buy or sell, contact usto find out more about buying or selling a property undercover. If you are selling, no one need know about it until it's sold. And if you are looking to buy in Inverloch, list your details with us as your ideal new home may just be hiding in the wings.

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
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“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
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“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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Wonthaggi acreage sold in 16 days with 42 competing offers using targeted digital marketing. See how social media delivered 84.4x more enquiries than realestate.com.au. Real data, real results.