Exactly How We Sold This Cape Paterson Couple's Home In Six Days During Lockdown

Leo Edwards • September 14, 2021

By Using Digital Tools And Our Online Presence In A Bricks And Mortar World

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Any good property marketing campaign begins with great content and this Cape Paterson property offered up a stylish townhouse in a fantastic location. We created the following marketing collateral as part of our service to make the property shine online:

  • 50 Magazine Quality Photographs
  • Custom Property Video
  • 3D & 2D Floor & Site Plans
  • Detailed Virtual Tours of Internal & External Spaces
  • Bespoke Property Website
We then got to work creating over 40 social ads across Facebook, Instagram and the Google Ad Network to run in conjunction with the generic ads on over 100 property portals as well as the 3996 audience all designed to deliver clicks back to the bespoke property website where every piece of information and content relating to the property lives, online 24/7. This strategy generated 141 enquiries only 3 of which came from realestate.com.au. Find out how we reach more homebuyers online HERE

Mobile Has Never Been More Important

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Check Out The Website We Created

Presenting our client's home for sale is something we take very seriously. You only get ONE chance to make a great first impression and in 2021 most of these impressions are taking place online on a mobile device. This is why we create a bespoke mobile friendly website for every property we list. With a full website and dedicated URL, we are able to make our clients properties really shine online by showing potential buyers everything they need to make informed decisions. Here are just some of the reason's why we do this:


  • Presents our client's property in the very best possible light
  • Allows for all details about the property to be accessed in one place
  • Easier sharing across social media and the internet
  • Focuses buyers attention just on our client's property so they don't get lost in other listings
  • Agents can access detailed analytics (what gets measured gets managed)
  • Presents a complete story for the buyer, feeling like they are being guided “by the hand” through the home.
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It's Now A Virtual World

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If your agent hasn't produced a virtual tour of some description of your property in 2021 you really should be asking the question - Why not? We've added a ground breaking  feature to our own virtual tour software which allows us to conduct live video showings from within our tours without having to physically go to the location. This allowed us to book virtual in person inspections with buyers for this property from fully locked down locations like Brunswick, Williamstown, Beaumaris, 11 of them in total in the first weekend this property hit the market - giving six buyers the confidence to register as bidders and eventually buy this property online in full lockdown. This feature when coupled with an independent building and pest inspection showing no major defects are essential tools when selling a home.

Inspect - Virtually

All The Buyers Are On Realestate.com.au ?

Most buyers browse the web for 5.5 hours every single day – but they only spend 8.4 minutes on property websites. The rest of time, they’re scrolling through social media and searching the web. Advertise only on the portals, and you’re missing buyers 98% of the time they’re online. You can clearly see in the performance report for this property only 3 of the 141 leads generated for this property came from realestate.com.au - none of whom became qualified bidders.


If the portals and a card in a window are your agent's only outbound marketing tactic, then you have a problem. If we'd of relied only on REA for our leads this property would likely still be on the market !

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Social Is Key In Marketing Property In 2021

We've spent over seven years refining and building our online presence in the region with the single purpose of driving better outcomes for our home sellers, allowing them to reach the right buyers at the right time - often before they even know they are looking to buy. Maybe they’ve got a pay rise, been recently married, or had a baby – and they’ve started searching the web for things that suggest they’re interested in property. We target the people who have made the right sort of signals and put multiple, different ads in front of them – on Facebook, Instagram and the websites where they spend the most time. Our Digital Ad Performance Formula constantly tweaks and retargets these ads to generate more interest in the property, leading to a faster sale at a higher price. Why wait for the right buyer to discover your listing? Find them first, with us.

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OUR SOCIAL PERFORMANCE GETS YOUR PROPERTY NOTICED

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Stay Fully Informed Every Step Of The Way

An informed seller can make informed decisions - that's why our home sellers can access their own property portal 24/7, 7 days a week to see exactly where the sale of their home is at. From enquiries to inspection feedback, offers and contracts, having everything in one place means they know exactly how their marketing is performing - it's one of the most common complaints we hear from clients when we take on a listing that another agent has failed to sell. "We had no idea what was happening"

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Download The Case Study

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Very efficient and professional


"An absolute pleasure to deal with, a sound knowledge of current market values. Was able to achieve a sale in under a week and an amazing price. Nothing was too much trouble, couldn’t recommend enough. Very happy."


Megan Jackson - Vendor

Verified by Rate My Agent

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Professionalism, Quality, Responsiveness


" Thank you Leo, what an amazing experience. Your professionalism and commitment to obtaining nothing but the best result has been outstanding. Your initial visit to the house and explanation of how the process works won us over immediately. You were so helpful and patient throughout. Your photographic skills were amazing and the house looked nothing short of stunning as a result. We were constantly involved and aware of all offers throughout and the final bidding process was an exciting and unique experience. We are so grateful to yourself, the process of Openn Negotiation and to Inverloch3996 @realty Pty Ltd. Many thanks. "


Linden Franke - Vendor

Verified by Rate My Agent

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Intensive Campaign, Quick Result


" We recommend Leo at Inverloch3996 @realty for his great service, support and intensive campaign selling our house. We had a quick result, Leo was a pleasure to deal with and a great communicator. "


Phil & Kay Rennie - Vendors

Verified by Rate My Agent

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
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“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
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“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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