Exactly How We Sold This Cape Paterson Couple's Home In Six Days During Lockdown
By Using Digital Tools And Our Online Presence In A Bricks And Mortar World
- 50 Magazine Quality Photographs
- Custom Property Video
- 3D & 2D Floor & Site Plans
- Detailed Virtual Tours of Internal & External Spaces
- Bespoke Property Website
Mobile Has Never Been More Important
Presenting our client's home for sale is something we take very seriously. You only get ONE chance to make a great first impression and in 2021 most of these impressions are taking place online on a mobile device. This is why we create a bespoke mobile friendly website for every property we list. With a full website and dedicated URL, we are able to make our clients properties really shine online by showing potential buyers everything they need to make informed decisions. Here are just some of the reason's why we do this:
- Presents our client's property in the very best possible light
- Allows for all details about the property to be accessed in one place
- Easier sharing across social media and the internet
- Focuses buyers attention just on our client's property so they don't get lost in other listings
- Agents can access detailed analytics (what gets measured gets managed)
- Presents a complete story for the buyer, feeling like they are being guided “by the hand” through the home.
It's Now A Virtual World
If your agent hasn't produced a virtual tour of some description of your property in 2021 you really should be asking the question - Why not? We've added a ground breaking feature to our own virtual tour software which allows us to conduct live video showings from within our tours without having to physically go to the location. This allowed us to book virtual in person inspections with buyers for this property from fully locked down locations like Brunswick, Williamstown, Beaumaris, 11 of them in total in the first weekend this property hit the market - giving six buyers the confidence to register as bidders and eventually buy this property online in full lockdown. This feature when coupled with an independent building and pest inspection showing no major defects are essential tools when selling a home.
All The Buyers Are On Realestate.com.au ?
Most buyers browse the web for 5.5 hours every single day – but they only spend 8.4 minutes on property websites. The rest of time, they’re scrolling through social media and searching the web. Advertise only on the portals, and you’re missing buyers 98% of the time they’re online. You can clearly see in the performance report for this property only 3 of the 141 leads generated for this property came from realestate.com.au - none of whom became qualified bidders.
If the portals and a card in a window are your agent's only outbound marketing tactic, then you have a problem. If we'd of relied only on REA for our leads this property would likely still be on the market !
Social Is Key In Marketing Property In 2021
We've spent over seven years refining and building our online presence in the region with the single purpose of driving better outcomes for our home sellers, allowing them to reach the right buyers at the right time - often before they even know they are looking to buy. Maybe they’ve got a pay rise, been recently married, or had a baby – and they’ve started searching the web for things that suggest they’re interested in property. We target the people who have made the right sort of signals and put multiple, different ads in front of them – on Facebook, Instagram and the websites where they spend the most time. Our Digital Ad Performance Formula constantly tweaks and retargets these ads to generate more interest in the property, leading to a faster sale at a higher price. Why wait for the right buyer to discover your listing? Find them first, with us.
OUR SOCIAL PERFORMANCE GETS YOUR PROPERTY NOTICED
Stay Fully Informed Every Step Of The Way
An informed seller can make informed decisions - that's why our home sellers can access their own property portal 24/7, 7 days a week to see exactly where the sale of their home is at. From enquiries to inspection feedback, offers and contracts, having everything in one place means they know exactly how their marketing is performing - it's one of the most common complaints we hear from clients when we take on a listing that another agent has failed to sell. "We had no idea what was happening"
Download The Case Study
Very efficient and professional
"An absolute pleasure to deal with, a sound knowledge of current market values. Was able to achieve a sale in under a week and an amazing price. Nothing was too much trouble, couldn’t recommend enough. Very happy."
Megan Jackson - Vendor
Verified by Rate My Agent
More Cape Paterson
Case Studies
Professionalism, Quality, Responsiveness
" Thank you Leo, what an amazing experience. Your professionalism and commitment to obtaining nothing but the best result has been outstanding. Your initial visit to the house and explanation of how the process works won us over immediately. You were so helpful and patient throughout. Your photographic skills were amazing and the house looked nothing short of stunning as a result. We were constantly involved and aware of all offers throughout and the final bidding process was an exciting and unique experience. We are so grateful to yourself, the process of Openn Negotiation and to Inverloch3996 @realty Pty Ltd. Many thanks. "
Linden Franke - Vendor
Verified by Rate My Agent
Intensive Campaign, Quick Result
" We recommend Leo at Inverloch3996 @realty for his great service, support and intensive campaign selling our house. We had a quick result, Leo was a pleasure to deal with and a great communicator. "
Phil & Kay Rennie - Vendors
Verified by Rate My Agent
GET INSTANT PROPERTY VALUE
The questions every Inverloch home seller asks before listing
If one of these is not in your head right now, it will be by next week. Here are the honest answers.
Who is actually the best real estate agent in Inverloch?
Leo Edwards of Inverloch 3996 at realty is the two-time RateMyAgent Agent of the Year for Inverloch, winning in both 2024 and 2025. He holds Certified Price Expert status, maintains 91.9 percent list-to-sale price accuracy across his 2024 to 2025 sold listings, and sells homes in 63 days on average compared to the Inverloch suburb average of 118 days.
How long does it actually take to sell a home in Inverloch right now?
As at April 2026, the Inverloch suburb average sits at 118 days. Leo Edwards averages 63 days across his 2024 to 2025 sold listings. 43 Inverloch properties have been listed for more than a year at time of publishing. The gap between agents is measurable, not marketing spin.
Do I really need an agent with a shopfront in Inverloch?
No. Approximately 96 percent of buyers research property online before purchasing. Not one of the case studies on this page was sold because a buyer walked into an office window display. A digital-first agency with a dedicated local audience and in-house production consistently outperforms the shopfront model in Bass Coast markets.
Are paid portal upgrades worth the extra thousands?
Paid portal upgrades compete for position against other listings on the same portal. They do not generate new buyer demand. In the 7 Morey Street campaign, 87 of 88 enquiries came from social media, not portals. Upgraded portal spend alone is not a marketing strategy.
Another agent quoted me a much higher price. Why shouldn't I go with them?
Because the public data is unambiguous. 21 Pier Road was listed at $1.87 million and sold for $1.14 million after 622 days. 19 Cuttriss Street was listed at $1.295 million and sold for $928,000 after 435 days. Winning the listing with the highest quoted price is an old playbook. The vendor always pays for it.
I've been with my current agent for months without results. Isn't it too late to switch?
No. 26 Beacon Court had been on the market for 172 days without a confirmed sale. After switching to Leo Edwards, it sold in 27 days with 121 enquiries and 7 formal offers at $860,000. Switching agents mid-campaign is not just possible. In many cases, it is the only thing left that actually changes the outcome.
What if my home is unique? Does the same approach even apply?
Every property listed with Inverloch 3996 at realty runs through the same five-phase campaign system. What changes is the execution inside each phase. Premium coastal, inland acreage, subdivisions, new builds, deceased estates — the framework adapts. The principles of accurate pricing, strong visual production, real distribution, transparent negotiation and principal-level oversight apply to all of them.
I want to bring this to Leo, but my spouse is sceptical. What should I show them?
Share this page. It was written for exactly that conversation. The numbers, the published case studies, the methodology, and the 30-page Bass Coast vendor intelligence report available at the strategy call are structured to give both parties enough evidence to make an informed decision together.
It feels awkward to switch agents mid-campaign. How do I even do that?
Most listing agreements include a defined termination or review period. A short, written notice to your current agent is usually sufficient. Leo can walk you through the specific wording during the strategy call and provide a sample notice if helpful. Many vendors find the switch less difficult than the months they've already spent waiting.
What does list-to-sale price accuracy actually mean?
It measures how close an agent's listed price sits to the eventual sale price. A high ratio signals honest pricing. Leo Edwards sits at 91.9 percent across his 2024 to 2025 sold listings. Methodology available on request.
What is Openn Offers and why use it?
Openn Offers is a transparent online sales platform that lets every qualified buyer see competing offers in real time. Transparent competition lifts sale prices in coastal markets where buyers are dispersed across Melbourne, interstate, and local. Leo was one of the earliest Victorian adopters.
Why do homes sell faster with Inverloch 3996 at realty?
Three reasons. Accurate pricing from day one using CoreLogic and Pricefinder Pro. Distribution to a dedicated 30,000 plus weekly audience through Inverloch3996. In-house production through 3996Studio delivering a $1,875 prestige package at no extra cost.
What if Leo is too busy to take my listing?
The cap is approximately 20 active listings. Some months the waitlist is real. If Leo cannot take your campaign personally at the right moment, he will tell you at the first conversation. The alternative is not a junior handover. The alternative is an honest referral.
How many listings does Leo take at one time?
Approximately 20, capped deliberately. Not a capacity issue. A structural choice. Every vendor receives principal-level attention, a bespoke 3996Studio campaign, and strategic oversight through to settlement.
Which suburbs does Leo Edwards service?
Inverloch, Cape Paterson, Wonthaggi, Venus Bay, Tarwin Lower, Meeniyan, and the broader Bass Coast and South Gippsland region.
How do I choose between two Inverloch agents I'm interviewing?
Three questions cut through the noise. First, ask each agent for their list-to-sale price accuracy percentage. Second, ask for their average days on market against the suburb benchmark. Third, ask who produces their photography, video, and social campaigns. If any answer is vague or defensive, keep looking.
Got Questions? We've Got Answers!
POWERFUL SOCIAL MEDIA ADVERTISING
- Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
- Create the best possible conditions for a great price and short sales process.
- Advanced, smart property targeting shows your ads to people identified as:
