Staging A Luxury Home Virtually
Leo Edwards • July 3, 2019
As buyers become more discerning, home staging helps create a narrative for the home, highlighting its potential and appeal.
You only get one chance at a first impression and with today’s savvy online browsers ruling the real estate market, your property not only needs to present well in person, it needs to shine on camera just to get buyers to attend a home open. No matter how impressive the house, an empty property tends to turn off potential buyers. Empty spaces also tend to look smaller than they are in real life, so staging really can be the difference between a listing that generates buzz, interest and footfall at open homes leading to a faster sale, and one that languishes on the market with little interest.
Traditional staging however, can be very expensive, Involving large upfront fees and furniture hire costs that can run into many $1,000’s over the course of a marketing campaign. That’s where digital staging comes in. The luxury property below was virtually staged for less than $500. It all starts with great imagery of the vacant spaces. Once the images are shot and edited we create a buyer persona for the property and match furnishings and design to not only compliment the property type but also to appeal to the likely potential buyer.
Once the furnishings are placed the images are adjusted for lighting and shadows to become photo-realistic. This is a critical step. If you have seen a badly virtually staged image you will know what we are talking about. The luxury property below was virtually staged for less than $500 and really transforms the vacant spaces allowing a potential buyer to visualize the home in context, leading to more interest, enquiry and viewings.
Quick Share
GET INSTANT PROPERTY VALUE
View more
Got Questions? We've Got Answers!
"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May
POWERFUL SOCIAL MEDIA ADVERTISING
Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.
WHY SOCIAL MEDIA ADVERTISING?
- Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
- Create the best possible conditions for a great price and short sales process.
- Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS:
Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
Leo's digital marketing capabilities deliver unprecedented audience reach that sets new standards in the Inverloch homes and acreage market. In a recent 30-day period, Leo's Facebook marketing campaigns alone reached almost half a million targeted screens—a level of digital penetration that traditional Bass Coast real
When Steve and Kelly initially reached out to us, their stunning acreage had been listed with another agency for more than four months without any offers. Here’s how we transformed the scenario and achieved a great market result for them.
Picture this: You're selling your stunning Inverloch property, complete with ocean views and that perfect coastal lifestyle appeal. Your agent takes some decent photos, writes a solid description, and lists your home online. Yet weeks pass, viewings are sparse, and genuine interest seems non-existent. Here's the brutal
