Staging A Luxury Home Virtually
Leo Edwards • July 3, 2019
As buyers become more discerning, home staging helps create a narrative for the home, highlighting its potential and appeal.
You only get one chance at a first impression and with today’s savvy online browsers ruling the real estate market, your property not only needs to present well in person, it needs to shine on camera just to get buyers to attend a home open. No matter how impressive the house, an empty property tends to turn off potential buyers. Empty spaces also tend to look smaller than they are in real life, so staging really can be the difference between a listing that generates buzz, interest and footfall at open homes leading to a faster sale, and one that languishes on the market with little interest.
Traditional staging however, can be very expensive, Involving large upfront fees and furniture hire costs that can run into many $1,000’s over the course of a marketing campaign. That’s where digital staging comes in. The luxury property below was virtually staged for less than $500. It all starts with great imagery of the vacant spaces. Once the images are shot and edited we create a buyer persona for the property and match furnishings and design to not only compliment the property type but also to appeal to the likely potential buyer.
Once the furnishings are placed the images are adjusted for lighting and shadows to become photo-realistic. This is a critical step. If you have seen a badly virtually staged image you will know what we are talking about. The luxury property below was virtually staged for less than $500 and really transforms the vacant spaces allowing a potential buyer to visualize the home in context, leading to more interest, enquiry and viewings.
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